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flat lay composition with gray shoes, purple dumbbells and craft gift box with violet bow on yellow purple and cyan paper background.
Member Solutions
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April 4, 2017

Get Fit Holiday Promotions: How to Calculate Your Cost of Service

I do not know if holiday seasonal stress disorder is an actual condition, but if it doesn’t really exist, it certainly should. Every fitness business out there is being pushed this time of year to offer some sort of special or deal in order to entice people to sign up or make that first leap […]
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Member Solutions
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April 4, 2017

Why Credit Card Processing Makes Good Business Sense

Imagine a brand-new member anxiously walks into your facility, eager to buy whatever is in sight. As he stocks up on gear, ready to make his purchase, you have to break the bad news: “Sorry, we only accept cash“. The member races to find some money but only has a few bucks in his pocket. […]
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Member Solutions
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April 4, 2017

Can You Continue to Fund Your Business Growth? A Look at Your Balance Sheet

Can your membership business continue to fund its growth? The balance sheet can answer this for you right away. By knowing how to read a balance sheet, you’ll also be able to have a relevant discussion about it – or a discussion about the balance sheet of a business you’re interested in acquiring. In addition, […]
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Member Solutions
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April 4, 2017

Profit & Loss Statements: What Every Business Owner Should Know

As an owner or manager of a business I’m sure you have heard of Profit and Loss (also known as P & L). But do you know what it is and understand its components? It”s important to understand in order for you to talk knowledgeably with your managers, bankers, tax advisors, and investors. In this […]
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Member Solutions
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April 4, 2017

Opening Another Business Location? Consider This First

Client Question: I’m thinking of opening another location. What are the most important considerations to keep in mind before taking this big step? Before taking this step, Martial Arts business owners must take a very serious look at their operations. They must ask themselves if the first location is built around them or if it’s […]
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Member Solutions
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April 4, 2017

Planning & Preparation Tips for Opening Another Business Location

Question: I”m thinking of opening another location. What are the most important considerations to keep in mind before taking this big step? In my previous post, I recommended taking a long hard look at your business ― well before taking the plunge to open a second business location. After your self-assessment, if you can honestly […]
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Member Solutions
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April 4, 2017

Buying an Existing Martial Arts School or Fitness Business? 8 Tips to Hit the Ground Running

Are you considering buying an existing martial arts School or fitness facility? It’s essential that you cross all your T’s and dot your I’s prior to pulling the trigger. Here are eight tips for you to consider so you can hit the ground running. 1) Get comfortable regarding the reason that the seller is selling. […]
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"Back to School" chalkboard on desk with school supplies
Member Solutions
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April 3, 2017

Make Direct Mail a Part of Your Back-to-School Marketing

I’m a huge fan of using direct mail to market my martial arts studio. Being just outside of Boston, Massachusetts, I’ve always had to find creative, low-cost alternatives for my marketing. My overhead historically has been high, so a costly marketing plan has never been an option for me. When I first started to use […]
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Birthday party event registration and planning
Member Solutions
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April 3, 2017

After the Birthday Party: A Follow-Up Formula that Turns Leads Into Students

The #1 and #2 reasons for offering any event at your school are retention and new memberships. In last week’s post, I provided tips to help you get your birthday party program off the ground. In this post, I’ll cover our follow-up system in detail to help you gain those new potential memberships that can […]
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Tire jumping during outdoor fitness boot camp event
Member Solutions
April 3, 2017

Fitness Boot Camp – Brick & Mortar vs. Dirt & Grass

Let’s have a look at two completely different scenarios. Scenario one: You have been running a boot camp outside for the summer and have built up a fantastic group of regulars. However, now that the colder weather is here, not many clients are participating. The indoor boot camp is looking more and more promising. But […]
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