Tag: Advertising
Member Solutions
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April 4, 2017

5 Budget-Friendly Ideas for Your Business’s Grand Opening Event

Client Question: I am opening a new business soon. Can you provide some ideas to drive traffic to my business on our grand opening day? Chances are good that you have invested a lot of money into starting your new business. Here I’ll provide some low-budget ideas for a grand opening celebration. 1) Rent an […]
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Member Solutions
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April 4, 2017

Planning & Preparation Tips for Opening Another Business Location

Question: I”m thinking of opening another location. What are the most important considerations to keep in mind before taking this big step? In my previous post, I recommended taking a long hard look at your business ― well before taking the plunge to open a second business location. After your self-assessment, if you can honestly […]
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"Back to School" chalkboard on desk with school supplies
Member Solutions
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April 3, 2017

Make Direct Mail a Part of Your Back-to-School Marketing

I’m a huge fan of using direct mail to market my martial arts studio. Being just outside of Boston, Massachusetts, I’ve always had to find creative, low-cost alternatives for my marketing. My overhead historically has been high, so a costly marketing plan has never been an option for me. When I first started to use […]
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Facebook login screen on mobile device with social media in tiled letters on wooden desk
Member Solutions
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March 28, 2017

How to Start Using Facebook Ads for Martial Arts Marketing

Confused about Facebook ads? You’re not the only one. Back in 2010, I began using Facebook ads to get likes on one of my Facebook business pages. I went in determined to get results, but as a direct marketing student and practitioner, I also knew I wouldn’t keep doing it if it didn’t work. I […]
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