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Personal trainer speaking with two smiling clients at fitness center
Member Solutions
April 4, 2017

Fitness Business Strategy: 5 Steps to Strengthen Member Culture

Do you remember the TV show “Cheers”? The classic “Norm!” said by all as one of the regulars walked into the bar is a great example of member culture. The Cheers song “Where everybody knows your name. And they’re always glad you came …” is what every Fitness business should strive for. Now the beer, […]
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8 Ways to Improve Gym Member Retention infographic
Member Solutions
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April 4, 2017

8 Retention Strategies You Need to Grow Your Gym

The most successful gym and fitness business owners understand that gaining a new member is just the beginning. Over time, your members become much more valuable to your business the longer they stay at your gym. So what do you need to do to improve your member retention? You coach your members on the importance […]
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Kids laughing, playing in water at outdoor summer camp
Member Solutions
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April 4, 2017

Help! How Can I Prevent Severe Member Attrition This Summer?

Summer’s coming and I’m worried. A lot of our students, both children and adult students, took extended vacations last year and then never came back. Any advice you can give? Ways I could be proactive … increase my chances that students will take part in training during the summer and return after vacation? Korbett Miller’s […]
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Member Solutions
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April 4, 2017

Help! Our Front Desk is Costing Us New Members

We’re in the middle of the New Year’s resolution rush, but no one is joining. We think our front desk and approach to sales might be scaring people away. Can you give us some tips to make our facility more welcoming, so it’s likely members join? Chuck Heacock’s Answer on Making Your Front Desk More […]
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Member Solutions
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April 4, 2017

Maximizing the Benefits of Term & Ongoing Memberships

Client Question: What Term membership length is best? What cancel notice period is optimal for ongoing memberships? Which one should I use? I am often asked these questions about Term and Ongoing memberships so I’ll share with you my recommendation for your review and consideration. Please keep in mind a few of these upfront points: […]
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Member Solutions
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April 4, 2017

What Do I Do When a Prospective Member Insists on Getting a Price from Me? (Video)

You’re on the phone with a prospect interested in joining your martial arts school or fitness club. You excitedly describe your classes, facility, and staff, looking forward to the moment when you can invite them in for a visit. Suddenly, they interrupt to ask the question you dread. They insist on knowing your price. You […]
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Red wired telephone used to make membership sales calls
Member Solutions
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April 4, 2017

Why Prospects Won’t Call You Back (But Will Sometimes Talk to You If You Call)

You have a bunch of leads. You constantly place calls to these leads. You follow up by phone, leave voicemail messages, send emails, and mail letters. But the prospects don’t call you back, don’t respond to your emails, and don’t stop by in person. Then, one day, out of the blue, you get one of […]
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Recession graph on computer screen
Member Solutions
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April 4, 2017

5 Tips to Selling Memberships during a Recession

We have read the headlines and listened to newscasts of the global economic crisis. Consumers are fearful and are not spending their hard-earned dollars as freely as they did in better times. Traditionally, the health and fitness industry has not been adversely affected by economic downturns. Consumers spend money on necessities and good valued essentials. […]
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Member Solutions
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April 4, 2017

5 Budget-Friendly Ideas for Your Business’s Grand Opening Event

Client Question: I am opening a new business soon. Can you provide some ideas to drive traffic to my business on our grand opening day? Chances are good that you have invested a lot of money into starting your new business. Here I’ll provide some low-budget ideas for a grand opening celebration. 1) Rent an […]
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Member Solutions
April 4, 2017

New Chip Cards, New EMV Rules for Merchants: Are You Ready?

Whether you realize it or not, a major change is happening in wallets throughout the U.S. Perhaps it’s already happened to your wallet. If it hasn’t, it soon will. The magnetic stripe credit card you’re used to using to make purchases has been – or will soon be – replaced by what is called a […]
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