Blog
Free Trial tile letters on top of notepad with coffee and office items on desk.
Member Solutions
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August 1, 2018

How to Use Trial Memberships in Martial Arts

We debate the best way to structure trial memberships in the martial arts industry: Should prospective members pay? Does it make sense to offer a class or classes for free? The core of the trial membership discussion surrounds how to attract new people to your martial arts school while maintaining, communicating, and demonstrating value. Benefits […]
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Member Solutions
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July 26, 2018

How to Avoid Financial Disputes with Your Gym Members

Member-owner relationships are a bit like marriages. You work hard to cultivate strong, long-lasting bonds. You do all you can to show you care and provide what your member needs. Despite that effort, you can still find yourself dealing with absences, arguments, and painful breakups caused by disagreements about money. Among married couples, financial disputes […]
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How to Use Your Martial Arts Blog to Get More Leads
Member Solutions
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July 9, 2018

How to Use Your Martial Arts Blog to Get More Leads

A blog is one of the best marketing tools to increase website leads—which results in more students—for your martial arts school. The way you maximize your lead-generating blog is through fresh content and optimizing it for search engines like Google. How SEO drives quality leads to your martial arts website. Search engine optimization (SEO) is […]
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community service volunteers in circle, black & white
Member Solutions
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June 25, 2018

Why Community Service Matters for Martial Arts Schools

Through contributing and giving back, we are able to continue to grow our martial arts business. As a byproduct of serving our community, we also have the ability to maximize the exposure of our school. Since opening our school in 1994, we have been actively involved in our community and remain heavily connected to several […]
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Member Solutions
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June 22, 2018

Use Direct Mail To Win Back Lost Prospects

Direct mail leaves behind a sour aftertaste in the age of digital marketing. Email takes the spotlight, and to its credit, works when done well. When email isn’t done well, your martial arts school can lose money on lost prospects. We define “lost prospects” in this article as interested people who failed to follow up […]
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Member Solutions
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June 20, 2018

5-Step Guerrilla Marketing for Martial Arts Schools

Need summer conversions at your martial arts school? Try guerrilla marketing. We assure you it has nothing to do with bringing an actual gorilla along with your demo team. While that would be impressive…we don’t recommend it. Guerrilla marketing is a catchy turn-of-phrase that describes marketing techniques that stray from the traditional methods you may […]
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Member Solutions
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June 15, 2018

11 Martial Arts Marketing Tips for Community Events

Looking for a great way to market your martial arts school to a new audience? Break free of your marketing routine by setting up booths at local community events. Festivals, fairs, picnics, and other celebrations are opportunities to share the values you teach on the mat with people who’ve never heard of your services. Sitting […]
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Member Solutions
December 21, 2017

Boost Your Event Revenue with 5 Online Registration Tricks

We’re excited to say that we just launched the new Event Manager Dashboard! For anyone who is unfamiliar with Event Manager, it is a simple, powerful online event registration tool that is well loved by summer camp organizers, martial arts school owners, and more. Among the praise we’ve received about Event Manager, we heard many […]
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hand holding mobile device with social media icons
Member Solutions
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November 14, 2017

3 Ways to Use Social Media Contests for Member Engagement

You may be sick of hearing how social media has a significant impact on your outreach, but having an online presence outside of your website is not negotiable for your business’s current member engagement and lead generation. Running social media platform-specific contests, in addition to sharing student highlights and news, gives prospects an easy way […]
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5 Ways to Boost Member Retention with a Mobile App
Member Solutions
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October 27, 2017

[Webinar] 5 Ways to Boost Member Retention with a Mobile App

Tuesday, November 14, 2017 | 2:00 p.m. ET (11:00 a.m. PT) The more engaged your members are, the more likely they are to stick to their fitness routine and with your business. Unfortunately, many fitness clubs struggle to maximize member retention. So how do you build stronger relationships that drive loyalty, member retention, and results? […]
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